After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so, he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe.

Their mission to develop a product range fully engineered in Switzerland using the latest technology picked up pace. Just a month later, in February, the prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport.

Today, On’s proprietary CloudTec® and top of the line Swiss engineering has caught on with everyone from sneaker enthusiasts to marathoners and everyone in between.